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5 Creative Marketing Tips You Can Learn from Selecta Shane
“Just build your brand from day one, man. Your brand is your name, basically. A lot of people don’t know that they need to build their brand, your brand is what keeps you moving.”~Meek Mill Selecta Shane has been around for some time now you might of heard him play at one of your…
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Your Ideas and Stories Matter
Chimamanda Ngozi Adichie, Seth Godin, and Kanye West all have two things in common. They talk about Ideas and Stories. Ideas become stories and it sets the tone for most of what we know or believe today. So I was introduced to Chimamanda Ngozi Adichie from Ted Talks where I found her ideas and stories…
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Having a “Road map to Billboard” Mentality.
I recently had the opportunity to attend the final year seminar for Edna Manley student Janel Jackson dubbed “Roadmap to Billboard: The Artiste’s Compass”. The seminar had three excellent guest speakers which highlighted some very important points which the whole entertainment industry can benefit from. The speakers were producer Icon , CEO of Icon Music group…
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4 Reasons Why Chromatic has been Doing It Right
Chromatic “The Ultimate” a name synonymous with delivering high expectation where music is concerned. The Chromatic DJ Group has been doing right for some time now. The group has become a staple brand on the Jamaican event and entertainment scene. Not only are they well known locally, but they have a presence on the international…
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Local Fashion Brands to be the next big thing out of Jamaica.
We often hear the saying “For Jamaicans by Jamaicans”. It is one of the best feeling to support your own and help push our local fashion designers /brands. I’ve been very impressed by the different brands I’ve seen thus far and hope that the brands keep growing. Each one of these brands has something about…
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What attracts patrons to signature events?
“You are only as good as your last event.” Last Saturday I had the opportunity of going to Life of The Privileged – The Royal Experience hosted by Privileged Events and Entertainment. The event delivered not only an experience to patrons but one I could actually see myself going to again. It was the second…
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Importance of having an Entertainment Development Plan.
Throughout last year leading up to the 2014 I had the great opportunity of meeting and talking to some upcoming disk jock, artist and dancers and people who have been in the entertainment industry for a while and those who are planning to take their career to the next level. It was a honour to…
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The Art of Creating an Event.
Events these days can generally be consider as an art because off all the planning and the work that goes in behind the scene to make the event an unforgettable experience. One of the things that gets me really excited as an event planner and promoter is to see actual work been done by other…
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Creating an Experience
“Events You Remember for a Week ; Experiences You Remember For A Lifetime.” Over the past week some serious buzz was created around Major Lazer and Skrillex concert. For those who don’t know Major Lazer they are an Electronic dancehall production team . The team consist of DJ/producer Thomas Wesley Pentz (aka Diplo) from Los Angeles; Trinidad-born…
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Why You Should Do It Different!
I was recently at a panel discussion where the topic was navigating the music industry. While I was there one of the things that stood out to me was a statement made by one of the panellist he said “In order to be successful in any thing you do you have to do the following;…