David J. Williams

Popcaan’s rise as an artist has been nothing short of  dream building from the get go to making them a reality.

Here are four things you can learn from his rise as an artist:

1. Dreams do come through

It was just  yesterday Popcaan came on the dancehall scene introduced to us by Vybz Kartel. Back then he was said to be one of the underdogs from the Gaza/Empire camp years later  the unruly boss found his  voice and  is now one of the leading Dancehall acts of today. In one his debut single DREAM Popcaan said “All a dis come in like its a dream”  years later dreams come through. In 2015, Popcaan was also named artist of the year by popular Jamaican entertainment site Dre1 Alliance Entertainment.

2. Study the ones who came before you   

“The greatest education in the world is watching the masters at work.”  -Michael Jackson

It’s clear that Popcaan learnt couple things from the business side of entertainment from his mentor Vybz Kartel. Using your brand as a stepping stone in the right direction. Popcaan now has his own entertainment group, Unruly Entertainment where he’s currently signing new artists his first  artist was Chi Ching Ching officially signed to the group last year. The new entrepreneur has also gone into merchandising  with Unruly Wear.

3. Your time will come

Looking back on where Popcaan is coming from who would have thought that he would be one of the leading Dancehall acts of today, with international collaborations and yearly hits. It just is a true testament that as an individual you have to believe in your brand , constantly work on your craft and steadily grow.

4. Believe in your brand

Your brand is a reflection of you, believe it or not, people can tell if you’re faking it or in it to make it. Stay true to your craft and just build on whatever is there already. As a growing brand if plan A doesn’t work out they’re 25 more letters in the alphabet don’t stop until you get it right. The Popcaan we know and see today is one who have grown before our eyes and is the artist many of us come to rate and respect today.