Importance of having an Entertainment Development Plan.

Throughout last year leading up to the 2014 I had the great opportunity of meeting and talking to some upcoming disk jock, artist and dancers and people who have been in the entertainment industry for a while and those who are planning to take their career to the next level. It was a honour to hear some of these stories how people want to take their careers to the next level as I listened it became clear what was missing from their development plan.

Everyone that wants to take their career to the next level it is of utmost importance that you have a strong plan. That plan will guide  you in the direction that you want to go. The development plan is tailored specifically for you. No one plan is the same because everyone has a different outlook on they want to do and where they want to go.

The development of any one brand or entity is very critical . Also, how that brand position its self to the market will show what that brand is really about and where it intends to go. It’s not just about creating a brand it’s about creating a lifestyle and a movement people can follow, interact with and relate to.


“You can’t know where you’re going until you know where you’ve been” – Unknown

One of the most important things as you start your journey towards your goal is define the main objective you can ask yourself these three questions; where you are now? , Where do you want to go? And what will it take for you to get there?.


After you have done all of that.  It’s up to you to set goals and try to meet those goals based on where you want to take your career. Don’t be afraid to try with your ideas. No Idea is never too big or too small.  If you have a product , service or brand that you want to let the world know about its up to you to tap into the market that is looking for that of what you offer and just build on it. As a brand it’s up to you to make sure that you dedicate time and effort which means getting the actual work done.

In this day and age no one will offer you what you want if you can’t prove to them you deserve it  and  that you have what it takes to reach to the top.  Don’t get complacent and complain that resources are not available. Always remember the industry that you are in is always growing and there is someone like you ready and hungry to get to that same spot where you want to you reach but it’s up to you to get out of your comfort zone and make things happen.


“You have to be twice as good as them to get half of what they have.”- Rowan Pope

Your destiny is in your hands. Do what you love work for what you want and the rest will follow. 

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